![]() ![]() To encourage rapid adoption of a new product or service.To appeal to price-sensitive customers.To gain a competitive advantage quickly.When entering a new market with well-established competitors.Long-term gain: Once the market share is established and customer loyalty is secured, the company can gradually raise prices and start earning profits. ![]() Short-term profit sacrifice: The business may initially make less profit or even incur losses, as the focus is on acquiring a substantial market share.Market expansion: Penetration pricing aims to expand the market and attract a larger customer base. ![]()
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